Vive La France, Fin

Looking at this 1935 ad, you can almost hear the strains of 'Le Marseillaise' in the air. Who knew that a refrigerator—a towering one at that—was the galvanizing factor behind the legendary camaraderie of the Légion Étrangère [aka the Foreign Legion]? Its cooling power proved triumphant in the deserts of Africa, no less, as the camels and fez-wearing folks in the shadows of the fridge attest.

Happy Bastille Day! Aux armes, citoyens... Le jour de gloire est arrivé!