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Real Wood Coalition to launch in FCNews

Floor Covering News

That’s not to say these products are not great—they certainly are. The Real Wood Coalition will put forth multiple mes­sages, from the natural aspect of the product—which is often mimicked—to the fact it adds value to consumers’ homes, to how retailers can make more profit dollars. In other words, a story to tell consumers.

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The Industry Disrupters of 2020

Floor Covering News

FCNews ’ third annual “Industry Disrupters” issue features innovative players and thinkers who are pushing the envelope in terms of product innovations, technological breakthroughs or simply radical new ways of doing business. Domestic Production. Below are this year’s Industry Disruptors. The mother of all disruptors .