Mohawk Group expands Living Local LVT line

HomeCommercialMohawk Group expands Living Local LVT line
Chromascope

Calhoun, Ga.— Mohawk Group has expanded its domestically manufactured 2.5mm LVT platform, Living Local. With four new 12 x 24 designs including stone, terrazzo and abstract textile visuals complimenting the existing 6 x 48 wood, the new styles provide designers with the flexibility to create vibrant and unique spaces, the company said.

According to Mohawk, Living Local celebrates the spirit of local communities. The collection features a range of colors and textures to fit any interior, adding homegrown appeal to a wide variety of projects. The newest styles offer customers additional opportunities to create spaces that reflect their performance needs and design preferences while supporting and celebrating U.S.-made products.

“We are very proud of our Living Local collection,” said Justin Hicks, senior manager of product marketing. “We believe this expansion of the platform will provide customers with even greater opportunities to design the spaces they want and need.”

The four styles introduced in the Living Local expansion are Chromascope, Optic Hues, Terrazzo, Stonework, joining the existing Living Local wood style. While the Chromascope style enhances feelings of solace and renewed focus, Mohawk said, the Optic Hues style promotes the value of self-expression within the visual age, offering graphic textures and digital filters to create an eye-catching alternative to traditional hard surface visuals. The Terrazzo style is a new take on an Italian classic, infusing biophilic visuals with colorful accents, as the Stonework style celebrates the perfectly imperfect natural materials, textures and surfaces derived from stone craft.

“The range of styles reflect a variety of design preferences,” Hicks added. “Paired with Living Local’s reputation for durability and performance, this line is suited for a wide range of spaces and projects.”

The new Living Local styles feature M-Force Ultra technology, a complete performance system for LVT flooring that provides superior stain, scratch and dent protection, and is backed by a 20-year M-Force Ultra Warranty.

The 2.5mm construction of each style eliminates the need for transition strips when used with select carpet tile products, thereby reducing installation time and cost. The line also carries a 20-year commercial warranty and utilizes Mohawk Group’s certified 100% recycled content allocation system to ensure that no product waste from domestic resilient manufacturing ends up in a landfill.

“We are committed to the utilization of pre-consumer materials to help reduce virgin feed stock ingredients, eliminating industrial waste and diverting unavoidable waste from landfills whenever possible,” explained Ramie Vagal, senior manager of sustainability. “We have minimized these waste streams through innovative cutting techniques and processing, and the remaining pre-consumer material is incorporated back into finished products. This includes our Living Local and other domestically manufactured LVT at our Dalton, Georgia facility.”

Must Read

The Aqua-‘Proof’ is in the pudding for HF Design

Any laminate supplier that’s looking to position itself as a bona fide player in an extremely competitive category needs to first and foremost provide...

How to add installers to your team right now

Do you need more installers? Is the lack of installers impacting your ability to grow your business? What if there was a way you...

‘Emotional intelligence’ elevates employee morale

The McSweeney Group has been helping companies in the flooring and interiors industry with their hiring needs for more than 25 years. During this...

NWFA: Near-record crowd represents highest turnout in 20 years

Hardwood flooring’s loss of market share to competing hard surfaces over the past 10-15 years is well catalogued and documented. That sobering assessment, however,...

Registration for Mohawk Edge Summit 2024 opens soon

Denver—Mohawk’s Edge Summit is returning this year with a newly imagined customer experience at the Gaylord Rockies Resort and Convention Center here from December...

VitrA Tiles exhibits new innovations at Coverings

Atlanta—VitrA Tiles made its fourth appearance at this year’s Coverings exhibition here from April 22 to 25, 2024. Coverings is the premier tile...
Some text some message..
X