Woodbury, N.Y.—Stanton Carpet Corporation has made additions to its sales team. Brian Witkin has joined Stanton as Northeast regional vice president. In addition, Dawn Macias, Brian Locklear, Susan Kates and Rachel Preciado have also joined the sales team.
According to the company, Witkin has an impressive career in the flooring industry, most recently as president of North American sales for Aperion Surfaces, and was instrumental in building the company from its inception. Prior to Aperion, Witkin was the executive vice president of sales for Avalon Flooring for six years. During his 19 years of success at Mohawk, Witkin held several key roles including senior vice president of national accounts as well as vice president of sales operations.
“With Brian’s experience and sales leadership ability we look forward to earning more of our customers business and accelerating growth in the Northeast,” said Mitch White, vice president of sales, Stanton. “We’re also extremely excited about our talented new territory manager hires as we set the stage to meet and exceed demand for our products across all categories including hard surface.”
Stanton said Witkin will be an enormous asset to the company as he brings his knowledge, high energy and sales leadership across both hard and soft surface. Witkin will work closely with Stanton’s veteran sales team in the Northeast to expand Stanton’s business there and report directly to White.
Macias joined Stanton as territory manager in Arizona, New Mexico and Las Vegas for Stanton Hard Surface – Decorative Waterproof Flooring (DWF), Rosecore, Crescent, Hibernia and Cavan Carpets. Macias comes from the The Dixie Group where she focused on hard surface and was able to grow the territory significantly, according to the company. With her background in interior design and extensive knowledge of both hard and soft surface, Stanton said she was a natural fit for the company.
Locklear joined Stanton as territory manager in Kentucky, Indiana and Cincinnati representing Stanton Hard Surface – DWF, Hibernia and Stanton Street – Decorative Main Street commercial. Stanton said Locklear’s extensive and successful background in hard surface previously with Tarkett and Happy Floors will propel the company to the next levels in this category.
Kates joins Stanton as territory manager, Rosecore, Crescent & Hibernia in Southern New Jersey, Central and Eastern Pennsylvania, Delaware, Maryland, Washington D.C. and Northern Virginia. Kates’s previous luxury experience at Karastan and Godfrey Hirst positions her well to drive growth and awareness for Stanton’s high-end brand portfolio, according to the company.
Preciado joins Stanton as territory manager for Minnesota and Northwest Wisconsin representing Hibernia, Antrim, Rosecore, Crescent. Preciado’s deep experience at Daltile, York Wall Covering and Kravet servicing the interior design trade makes her well suited to represent and grow Stanton’s high-end brands and provide a high level of service to its customer base, according to the company.