Wayne, N.J.—Lucida Surfaces, designer and manufacturer of innovative flooring solutions, continues to expand its sales team with the appointment of Yehuda Fisch as the new regional sales manager in the Southeast. In this position, Fisch will spearhead the sales efforts in the Florida, Georgia and Carolina regions, leveraging his extensive experience and expertise to drive the brand’s growth and expand the company’s presence in these thriving markets.
“Yehuda Fisch has consistently demonstrated exceptional leadership and industry knowledge during his tenure with Lucida Surfaces,” said Sophie-Zacha Lameret, chief development officer at Lucida Surfaces. “We are confident that his expertise and passion will drive our sales success in the Southeast. His dedication to providing outstanding customer service and his commitment to innovation aligns perfectly with our company values.”
Following a move to Florida from his hometown in Ontario, Canada, Fisch has effectively managed the Florida sales division over the last six years, establishing strong relationships with architects, designers, developers, contractors and property managers. Building on his accomplishments, Fisch will now expand sales beyond Florida, targeting Georgia and South Carolina. His diverse portfolio boasts successful collaborations on notable projects such as major fast food chains, shopping malls, hotels and casinos.
A seasoned professional with 13 years of experience in the flooring industry, Fisch brings a wealth of knowledge to his new role. He excels in claim management and problem solving, ensuring seamless experiences and utmost client satisfaction. His dedication and expertise have earned him accreditation from the American Institute of Architects (AIA) and the American Society of Interior Designers (ASID).
As Fisch focuses on expanding sales in the Southeast, his expertise and enthusiasm are poised to make a significant impact in his new role. His appointment as regional sales manager marks an exciting chapter for the company as it continues to expand its market presence and establish itself as a leader in the flooring industry.