article thumbnail

Urbanfloor looks to raise the stakes with Timbertop Deluxe

Floor Covering News

” All these characteristics are readily evident in product like Mauritius from the Timbertop Lifestyle Collection. “By comparison, our reactive staining process requires seven steps applied over the course of five to six weeks to achieve the desired color. It’s a very complex process, but the result is beautiful.”

article thumbnail

Latest hardwood trends focus on color, format

Floor Covering News

Pictured is the Mauritius line from Urbanfloor. “We position ourselves as a luxury producer,” Borja Iglesias, the company’ s CEO, noted. but narrower formats are re-emerging Interest in hardwood patterns like herringbone and chevrons continues to drive sales. Everything old is new again.

Trends 90
article thumbnail

Wood: Latest trends inspire product development

Floor Covering News

Setiawan cited Mauritius from Urban’s TimberTop collection showcased on the floor at the booth. “We focus on products for high-end residential homes—people who are not concerned about price,” said Jimmy Setiawan, president and CEO, Urban Floor. These are the people who hire interior designers when they want a certain look.”.

Trends 74