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Fuse Alliance adds five new members

Floor Covering News

sells and installs a wide variety of flooring products for commercial environments in the Mid-South market. is a full-service flooring contractor serving the north Mississippi and west Tennessee markets. BECA Commercial Flooring, founded in 2004 in Franklin, Tenn., DeSoto Floor Covering and Ceilings, located in Olive Branch, Miss.,

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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. The partners said the company has felt the resurgence in laminate and is all too happy to provide high-quality product to meet the demand. “In

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Lux Flooring’s laser focus on SPC

Floor Covering News

Lux Flooring’s SPC products feature a 22-mil thickness and a virgin stone core for added durability. W hile some flooring companies aim to be many different things to many different retailers—providing a breadth of product categories from wood to resilient to ceramic—Lux Flooring’s focus is singular: SPC luxury vinyl flooring.

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Full speed ahead for Johnson following distribution shuffle

Floor Covering News

We have been very pleased with our recent launch of Johnson Hardwood products. We typically look for products that are different and unique as well as something that is not going to overlap with our current portfolio.” Johnson’s on-trend product offerings, Haselhorst noted, are right in line with those of R.A.

Houston 66
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Swiff-Train unveils new branding

Floor Covering News

We know how important it is to provide information that is easily accessible and products that fit our customers’ needs,” said Lindsey Nisbet, vice president of marketing. The fresh, new brand is available on the redeveloped distributor website stcfloors.com, which also includes a room visualizer for all flooring categories. “We

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2021 Flooring Markets get the green light

Floor Covering News

Mississippi Coast Market: Feb. 25-26, Mississippi Coast Convention Center, Biloxi, Miss. “We This gives us a little more time to wrap our minds around the new year before diving into product introductions.”. Moreover, Carver feels SEFM is necessary for dealers to see new products in person.

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Belknap-Haines purchases Swiff-Train

Floor Covering News

STC has a very experienced sales team that services Texas, Oklahoma, Louisiana, Colorado, Arkansas, Mississippi and Florida, as well as several distribution facilities located throughout Texas. The company primarily sells private label product, which Belknap-Haines plans to grow, while adding other branded products to the STC portfolio.