Washington, D.C.—The North American Laminate Floor Association (NALFA) announce its newest member, Cali. Cali, a leading omni-channel brand in the flooring industry, supplies durable, high-value products that are easy to buy, install and maintain. Guided by a coastal aesthetic and attitude, the home improvement brand enables customers to design responsibly with eco-minded options.
Based in San Diego, Cali’s ever-expanding flooring collections include bamboo, European oak, eucalyptus, cork, luxury vinyl, engineered wood and now laminate. The brand also offers composite decking, rugs, fencing and plywood—all while delivering the industry-leading customer experience.
“We are excited to enter the laminate category and introduce these new collections to our trusted partners and the market at large,” said Cali president, Doug Jackson. “Partnering with NALFA reinforces our commitment to delivering only the best for our community. This alliance ensures that our dealers and their customers are investing in a product that isn’t just cutting-edge but also validated by a respected industry authority.”