Laser Products Industries: Corporate Rebrand

ROMEOVILLE, Ill.  – Laser Products Industries will rebrand itself at LPI, with a new logo and website, to begin 2019.

The rebranding reflects the evolution of the company and its vision for the future, while the new logo pays homage to LPI’s roots. The initiative provides a platform for LPI to expand beyond its core strength of laser measuring and digital templating systems.

“Our LT-2D3D [Laser Templator] will continue to be the mainstay of our company, but we want to also provide comprehensive and integrated solutions for all aspects of business, starting with the stone industry,” said Rich Katzmann, LPI president.

Part of the solutions-driven emphasis is  ClearCut, a new high-resolution optical tool-measuring system that quickly calibrates entire tool sets directly on the CNC machine. While regular calibration can help extend tool life on all CNC routers and improve the quality of finished edges, the ClearCut goes beyond that by measuring tools within the actual spindle of the CNC.

“For companies that invested hundreds of thousands of dollars in a CNC router, we want to help them optimize their usage,” said Kevin Yeh, sales and marketing director for LPI. “ClearCut can help get the most out of their CNC in order to produce precise and pristine edges, as well as reduce the need for hand polishing.”

LPI will showcase ClearCut, along with the new corporate identity, at the end of January at The International Surface Expo in Las Vegas. The company also plans to launch a new stone-fabricator program in 2019, along with additional products and services through 2019 and beyond.

“2019 is shaping up to be a fun and exciting year for our company with the unveiling of LPI, debut of ClearCut, and celebrating the company’s 25th anniversary,” adds Katzmann.

Founded in 1994, LPI develops laser measuring equipment and technology solutions for various industries, including countertop, cabinet, glass and construction. LPI has sold 5,000+ lasers to more than 3,000 companies in over 35 countries. LPI products are used by both the world’s leading automated fabricators, as well as smaller, manual shops.

LPI has earned a spot on the Inc. 5000 “Fastest Growing Private Companies in America” in 2017 and 2018, and as one of the top 10 fastest-growing private manufacturers in Illinois.