AHF announces exclusive partnership with Spartan Surfaces

HomeNewsAHF announces exclusive partnership with Spartan Surfaces

ParterreMountville, Pa.—AHF Products has entered into a strategic agreement with Spartan Surfaces, effective September 21, 2023. Spartan Surfaces will have exclusive distribution for the full line of Parterre luxury vinyl flooring products. Parterre has serviced the commercial flooring market for over 30 years.

Spartan Surfaces, a subsidiary of Floor & Decor, is a specialty flooring supplier headquartered in Bel Air, Md., with warehousing and offices in Maryland and Minnesota and showrooms in Washington D.C. and Chicago with coverage of over 85% of the United States. The addition of the Parterre brand will enable Spartan Surfaces to further accelerate its growth and extend its reach in the commercial flooring category, including the healthcare, education, corporate and hospitality sectors with operations beginning in October 2023.

“An essential part of our growth is aligning ourselves with strong partners like Spartan Surfaces, and this is especially true for the commercial segment,” said Fred Reitz, vice president-commercial, AHF. “Spartan Surfaces has the experience and resources to help us accelerate our growth plans. We are excited for the future and confident that this partnership will provide our customers with exceptional customer service.”

Sean Swanson, vice president of growth & strategy, Spartan Surfaces, added, “We are proud to partner with such a well-known and respected flooring manufacturer like AHF, an industry leader in quality, innovation and design. Our entire leadership and sales team is enthusiastic about this new partnership and believes that together we will grow the Parterre commercial business and continue to bring profitable solutions to our valued flooring customers.”

Parterre commercial LVT flooring is billed as an ideal choice for any interior design project—no matter the industry or intended application. Parterre flooring offers design versatility, easily being able to replicate the natural look of wood or stone thanks to 3D printing technology. In addition to resilient flooring, the Parterre line includes high-performance and on trend engineered hardwood flooring, ideal for hospitality and Main Street applications.

Must Read

NTCA announces 2024 Tom Ade Scholarship winners

Jackson, Miss.—In a testament to the enduring commitment to supporting the educational aspirations of its members' families, the National Tile Contractors Association (NTCA) announced...

AHF relaunches Armstrong’s MedinPure PVC-free sheet

Mountville, Pa.—AHF Products has relaunched Armstrong Flooring’s MedinPure, a PVC-free homogeneous sheet flooring solution with Diamond 10 technology with Enhanced Traction in 20 new...

Reid Kubesh appointed to NSI board of directors

Oberlin, Ohio—The Natural Stone Institute board of directors has appointed Reid Kubesh (Coldspring) to fill a vacancy left by Alexandra Niedbalski, who resigned her...

Tuesday Tips: Why a sales presentation is not a debate

https://youtu.be/umzVE8HMclI Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...

Decora SPC now features Välinge 5G Cross technology

Sweden—Decora, a leading European manufacturing company producing technologically advanced flooring products for an international market, now features Välinge 5G Cross technology on its SPC...

Housing starts fall on interest rate, financing concerns

Washington, D.C.—Housing starts fell in March with interest rates somewhat higher than expected last month as the latest inflation readings failed to show improvement....
Some text some message..
X