CALI launches Longboards collection

HomeFeatured CompanyCALI launches Longboards collection

San Diego, Calif.—CALI has kicked off the spring selling season with a fresh luxury vinyl plank collection— Cali Vinyl Longboards. True to its name, the new flooring offers extra-large dimensions with planks measuring 70 ⅞ inches long x 9 inches wide. The expanded rigid core boards (over 45% longer than original Cali Vinyl planks) allow installations to go faster and deliver more open looking spaces.

The Longboards moniker also pays tribute to the coastal inspirations that framed CALI’s origins 15 years ago. (The company was founded by two environmentalist friends while on a year-long surf trip.) Highly detailed wood grain imagery achieves eight new styles, including North Shore OakPoint Break Pine and Windswell Hickory, with colors that infuse homes with seaside serenity. Longboards floors also feel like hardwood, with specialized knot and grain embossing that matches up with what you see.

CALI dealer partners who got a chance to preview the collection have reacted warmly. Dan Mandel of Sterling Carpet & Flooring in Orange County, California said, “The visuals were incredible and definitely some of the best I have seen in wide-format, long-plank SPC [stone plastic composite]. Also an amazing color line that works great in our marketplace. High quality at a very competitive price point.”

Like all Cali Vinyl collections, Longboards are 100% waterproof vinyl flooring and can be installed in kitchens, bathrooms and below grade. An extra durable construction allows for easy cleaning and includes a commercial-grade 20-mil scratch resistant wear layer for high traffic walkways.

A GeoCore limestone composite SPC flooring foundation increases dimensional stability, allowing planks to be installed right out of the box without any acclimation or transition pieces. Attached acoustic padding lines each plank making for quieter rooms and softer steps.

Oceanic
Seaboard Oak
Osprey Oak
Windswell
Longer, broader and with a more authentic hardwood look than ever before, the coastal-inspired Cali Vinyl Longboards collection is an instant classic. Extra-large planks in eight different styles make for faster installations and spaces that feel more open and serene.

Must Read

Decocer exhibits at HD Expo in Las Vegas

Las Vegas—Decocer, a ceramic company specializing in the design and manufacture of small-size tiles, participated for the first time at HD Expo, held here...

Atlas Concorde USA introduces new collections

Franklin, Tenn.—Atlas Concorde USA unveiled its latest porcelain tile offerings, showcasing a fusion of inspiration and innovation at Coverings 2024. With a commitment to...

Shaw Industries releases 2023 corporate sustainability report

Dalton—Shaw Industries Group Inc. has released its 2023 corporate sustainability report, the company’s 16th annual reporting of its efforts focused on people and the...

Coverings emphasizes personalized design

Atlanta—Coverings 2024 kicked off here last week to stellar attendance and an energy not necessarily commensurate with the contracting tile market. Exhibitors expressed healthy...

Cali’s Doug Jackson named Entrepreneur Of The Year finalist

San Diego, Calif.—Ernst & Young has named Doug Jackson, president and CEO of Cali, an Entrepreneur Of The Year 2024 Pacific Southwest Award finalist....

AFS Group acquires Lewis Floor & Home

Columbus, Ohio—AFS Group (America's Floor Source), a top-five independent flooring retailer, has acquired the assets and intellectual property of Lewis Floor & Home (Lewis)....
Some text some message..
X