Rockhead Group Changes Management and Adds Marketing Partner

BEACHWOOD, Ohio – There’s new management at The Rockhead Group LLC, a private group of stone-fabrication businesses.

Jon KaplanJon Kaplan, a managing owner of the group, is now managing director to further develop vendor and industry relations. Brian Lynch, formerly with Cosentino North America, is the new senior vice president of member relations and will support the activities of the group with a focus on increasing membership to bring greater value to the group at large.

“We are at a critical point for our Group where we have to make changes to prepare for the continued growth and support of our existing members and vendor programs,” Kaplan explained.  “All of our efforts thus far have been of tremendous success in driving value for our members and our goal is to diversify member benefits as well as coverage in North America.”.

There are currently 50 member companies with individual revenue of over $10 million per year.

The group holds monthly meetings with its members that focus on programs that expand business intelligence for all member companies. In addition, the Rockhead Group offers its members exclusive benefits on general business services and extended manufacturer rebates that contribute to each member’s bottom line.

“Our aim is to create the utmost value for all of our members while strategically growing our member base,” Kaplan noted. “We are at an all-time high in our industry and our goal is to carry on this momentum with our new marketing strategies and collaboration programs.”

The group also plans a complete marketing strategy makeover, partnering with Marqet Group to develop campaigns, programs and branding that support its vendor relationships and member benefits.

Marqet Group is a 360-degree marketing agency founded by Lorenzo Marquez, former VP of Marketing for Cosentino North America. 0

 “We are thrilled to work with the Rockhead Group and its members to help them develop marketing strategies that promote the professionalism and quality standards of our industry,” Marquez said. “It is great to continue working with many of the businesses we have worked with for many years and to play a role in driving the sales of surfacing materials as a whole.”

For more information on the Rockhead Group, please visit www.rockheadsusa.com.