Mohawk is bringing the rhino back in a big way
Floor Covering News
APRIL 17, 2023
Back in 2009 and 2016, Mohawk tapped rhinos Ricko and Max, respectively, from the Birmingham Zoo to demonstrate the durability and cleanability of its revolutionary SmartStrand carpet. There is a new audience today vs. 2016 that’s purchasing products for their homes,” Widdifield noted. “We We kept coming back to the rhino.”
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