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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category.

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Tile of Spain Companies Celebrate Ceramic Excellence at the 40th Anniversary of CEVISAMA

Tile of Spain USA

Tile of Spain manufacturers returned to Valencia, Spain last month for the landmark 40 th edition of CEVISAMA , the International Fair for Ceramic Tiles and Bathroom Furnishings. Spain continues to lead production within the European Union, with over $432 million in domestic ceramic tile sales.

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Natural Stone: Opportunity knocks as consumers hunker down

Floor Covering News

The recent boom in the housing market is a boon to the natural stone category. The flooring industry in general, and the natural stone category in particular, is starting to reap the benefits of such activities. Residential stone continues to do well for other reasons, too. By Megan Salzano. Where opportunity lies.

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Ceramic: The pros and cons of natural stone

Floor Covering News

When it comes to natural stone, specialty retail has it tough. However, natural stone has its advantages—i.e., To be successful with the category, retailers are tasked with educating themselves and the consumer on its pros and cons in order to facilitate a successful sale and installation. High-growth potential.

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University of Ceramic Tile and Stone lowers tuition costs

Floor Covering News

The University of Ceramic Tile and Stone (UofCTS) said it has received many requests to make its online courses available at a lower cost. Understanding the Basics of Ceramic Tile. Throughout the course professional sales techniques and tactics are taught. Understanding the Basics of Natural Stone.

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Expect the Unexpected from Tile Variation

Architectural Ceramics

The same could be said when considering a handmade ceramic or natural stone, because the variation in the tile’s glaze or veining may surprise you. Ceramic & Porcelain Variation. When creating clay-based ceramic or porcelain tiles, manufacturers strive for consistency or variety.

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Tidying Up: How to Clean Up Different Tile Types

Architectural Ceramics

While we can’t help you clean out your closet by purging, thanking, or folding your clothes, Architectural Ceramics can help you clean your tile floor or backsplash. Check out the following tips below, organized into categories, to care for and maintain your porcelain, ceramic, glass or natural stone tile.

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