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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Now we’re shipping to Alabama, Mississippi, Louisiana, Oklahoma, Kansas, all over Texas, Colorado—just in the past year and a half.” What makes it tick So, what’s behind this relatively new brand—other than young blood and drive? The line also taps the wood-look trend with realistic colors and styles. The owner, the sales reps.

Flooring 105
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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

PureGrain direct digital print DLVT flooring uses digital embossing technology to create high-definition designs directly on a high-density rigid core. What’s more, the initiative is designed to change how retailers and manufacturers work together to sell that flooring. These products offer the realistic look and feel of actual wood.