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Installation: Grouts, mortars ‘seal’ the deal

Floor Covering News

However, often overlooked are the grouts and mortars that provide the functionality. Perhaps the most design-savvy of flooring categories, tile is most particularly supported by grout and mortar products. In fact, industry experts agree grout and mortar can make or break a tile installation.

Grout 76
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Ceramic: In-store elements help secure the sale

Floor Covering News

Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.

Sales 98
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BDNY 2019 – Trends & Tile at Boutique Design New York

Architectural Ceramics

From left to right: Joey Caponiti / Maryland Commercial Rep, Kersi Press / Baltimore Commercial Rep, Betty Sullivan / Owner and CEO, James Lewis/ National Hospitality Rep, David Arabe / Commercial Sales Manager and David Benson/President and Principal (not shown). Joey and David hard at work grouting the tile panels for the BDNY booth.

New York 233
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Ceramic: Suppliers boost value with innovation in color, size and installation for 2020

Floor Covering News

Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We Color, sizes and shapes.

Colors 59
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Laticrete to showcase new product at Total Solutions Plus

Floor Covering News

Rothberg and Lillian Rosenstock Rothberg,” said Ron Nash, senior vice president of sales and marketing at Laticrete. Products showcased will include SpectraLock 1 Pre-Mixed Grout, Laticrete Select-Bond, Fracture Ban SC, 170.5 SpectraLock 1 is an evolutionary pre-mixed, stain-proof grout that has the performance of an epoxy.

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NeoCon Preview: Intros target contract market

Floor Covering News

The VBT product line, exclusively from AHF Products, offers lower maintenance and life-cycle costs versus traditional vinyl composition tile (VCT) tile, with colors developed specifically for commercial environments. According to AHF Contract, commercial customers like the coloration and the premium chip visual of the brand new VBT.

Grout 98
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Rigid core newbies stake their claim

Floor Covering News

“No matter which segments our retailers targets, AHF Products has the partnerships, products and selling tools to help customers expand sales,” said Wendy Booker, vice president, marketing and new product development. “We TruCor Tile IGT (Integrated Grout Technology) is a tile visual with the grout line engineered into the locking system.

Grout 92