Floor Covering News
DECEMBER 1, 2020
No longer content with beiges and grays, consumers today are demanding more color choices in their carpet. AT’s most advanced broadloom tufting technology, Colorpoint Platinum, opened new doors for the brand to create truly elevated styles. “Our Visually, the carpets end up looking like handwoven products. By Ken Ryan.
Floor Covering News
FEBRUARY 6, 2024
Y ou can’t talk to a carpet executive these days without at least one of them waxing poetic about their latest palette or coloration. And by color, they’re not talking various shades of bland, boring beige. Colors today are much more vibrant—so much so that mills are marketing their latest hues and shades as a major differentiator.
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Floor Covering News
MARCH 20, 2024
market appeal with refreshed branding and elevated product introductions with over 150 years manufacturing experience in Australia and New Zealand. The backbone to Godfrey Hirst’s “Farm to Floor” portfolio is wool, the ultimate renewable product in the soft surface industry. Calhoun, Ga.—Godfrey
Floor Covering News
SEPTEMBER 16, 2022
That’s certainly good news for retailers who hope the infusion of new fall flooring products will reinvigorate the market at a time when dealers are trying to entice consumers back into the showroom. Cali is expanding its popular Builder’s Choice XL vinyl collection with three new colors. Builder’s Choice Cali.
Floor Covering News
MARCH 20, 2023
Godfrey Hirst will add to its current portfolio of synthetic and wool fibers by introducing new styles, color lines and patterns that support its current global and nature-focused story. Wool is the ultimate renewable product in the soft surface industry.
Floor Covering News
APRIL 16, 2024
Los Angeles — Bentley Mills is expand ing its product portfolio to include wool area rugs. Prima Vista feature s fully customizable, hand tufted, hand loomed and hand knotted rugs made from 100% New Zealand wool , which is celebrated for its color consistency and longevity.
Floor Covering News
FEBRUARY 14, 2022
.” Nina LoCiero, vice president of marketing and digital commerce for Shaw’s residential division, commented that the Shaw space was an ideal example of how “we have reimagined product selection online and in store, with storytelling integrated into the experience. and Thursday at 2 p.m. cor by Fabrica brands.
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