article thumbnail

Godfrey Hirst gets a fashionable brand refresh

Floor Covering News

Flooring retailers have embraced Godfrey Hirst for its wool carpets and timeless designs. Using advanced fiber innovation, Godfrey Hirst’s SmartStrand products feature permanent built-in stain resistance and are made in part from renewable plant-based materials that are designed to perform. Shown is Novel Flair.

article thumbnail

Godfrey Hirst broadens U.S. market appeal

Floor Covering News

market appeal with refreshed branding and elevated product introductions with over 150 years manufacturing experience in Australia and New Zealand. The backbone to Godfrey Hirst’s “Farm to Floor” portfolio is wool, the ultimate renewable product in the soft surface industry. Calhoun, Ga.—Godfrey

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Fall flooring intros for 2022

Floor Covering News

That’s certainly good news for retailers who hope the infusion of new fall flooring products will reinvigorate the market at a time when dealers are trying to entice consumers back into the showroom. Cali is expanding its popular Builder’s Choice XL vinyl collection with three new colors. Designer Pro Republic Floor.

article thumbnail

Bentley Mills debuts new Prima Vista wool rug line

Floor Covering News

Los Angeles — Bentley Mills is expand ing its product portfolio to include wool area rugs. Prima Vista feature s fully customizable, hand tufted, hand loomed and hand knotted rugs made from 100% New Zealand wool , which is celebrated for its color consistency and longevity. Hand knotted rugs deliver in 12 – 14 weeks.

article thumbnail

Godfrey Hirst launches sustainable introductions

Floor Covering News

Godfrey Hirst will add to its current portfolio of synthetic and wool fibers by introducing new styles, color lines and patterns that support its current global and nature-focused story. Wool is the ultimate renewable product in the soft surface industry. Wool is the backbone of our ‘Farm to Floor’ story,” Randolph added. “We

article thumbnail

Carpet: Suppliers up the ante on color, performance

Floor Covering News

“Our tailored loop styles released earlier this year have an innovative new loop structure that creates unique textural effects,” said Maeriel Mumpar, product designer for Anderson Tuftex. We’re able to design impressively clean visuals that enhance colors vividly with great intensity. THE DIXIE GROUP. EnVision66.

Colors 75
article thumbnail

Industry reconnects with vigor in Las Vegas

Floor Covering News

.” Nina LoCiero, vice president of marketing and digital commerce for Shaw’s residential division, commented that the Shaw space was an ideal example of how “we have reimagined product selection online and in store, with storytelling integrated into the experience. and Thursday at 2 p.m. cor by Fabrica brands.