Waterproof: Protecting specialty dealers’ profit margins
Floor Covering News
DECEMBER 4, 2023
T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. This intense competition, while giving retailers and end users more choices, has negatively impacted profit margin opportunities for specialty retailers. However, scores of suppliers of competitive waterproof products such as resilient and even some high-performance laminates and hybrids are responding by highlight
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