Floor Covering News
DECEMBER 13, 2022
Livonia, Mich.—Virginia Tile has initiated the next phase in its strategic growth plan with the debut of its branding refresh. The strategic plan, which began last fall with the opening of Virginia Tile’s flagship location in Troy, Mich., has been followed by a new showroom in Kansas City in June 2022 and most recently a new 50,000-square-foot showroom, warehouse and contractor service center in Elk Grove, Ill.
Ceramics of Italy
DECEMBER 13, 2022
Florim will open a showroom in Rome , very near the famous Spanish Steps and Palazzo Chigi. The store, of about 350 m 2 , is located within the historic Palazzo di Propaganda Fide , one of the capital’s finest examples of Baroque architecture. The entrance and three display windows are on Via dei Due Macelli 50 at the junction with Via di Capo le Case, on which the showroom continues with another four windows.
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Floor Covering News
DECEMBER 13, 2022
Lancaster, Pa.—Ecore added its new Mod15 ShockPad as an option in its Performance Modzilla system. With the introduction of Mod15, Ecore’s Performance Modzilla athletic flooring system is now available in a 1-inch system, which is designed for extreme and Olympic-style weightlifting and functional training applications. Ecore’s Performance Modzilla 1-inch system features Performance Beast rolls field-united to the floating and interlocking Mod15 ShockPad to create a durable system with ext
Floor Covering News
DECEMBER 13, 2022
Dalton—The World Floor Covering Association (WFCA) released a new “Tom’s Tips” regarding staging and displays. In the Tom’s Tips series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition.
Floor Covering News
DECEMBER 13, 2022
T he COVID-19-inspired honeymoon that pushed residential sales ahead by double digits has been replaced by inflation and interest hikes, which are expected to put a lid on carpet growth in 2023, according to leading executives. The good news is higher-end carpet will continue to outperform the residential market, and mills are ready to seize on opportunities with myriad initiatives to grow their business.
Floor Covering News
DECEMBER 13, 2022
Nashville—After a pandemic-related hiatus, several postponements and years of planning, FCNews is here as Mohawk finally kicks off its much-anticipated Mohawk Edge conference here. This year’s theme, “Ignite Your Edge,” reflects Mohawk’s commitment to give its retailer partners the tools and support they need to succeed in today’s changing retail environment.
Floor Covering News
DECEMBER 13, 2022
Bethanny, Conn.—Laticrete released an all-new MVISTM Premium Pointing Mortar Base: a first in the adhered masonry veneer industry. The MVIS Premium Pointing Mortar Base utilizes water-dispersible pigment packs which gives architects, designers and installers unparalleled ability to match the styles, preferences and demands of any project or homeowner, according to the company.
Floor Covering News
DECEMBER 13, 2022
I n part one of this series , I told the story of the Million Dollar Chiropractor and why you should implement multiple recession-busting strategies, and I provided 23 strategies to begin with. In this installment, I’m continuing with strategies to help you weather a recession or market downturn. Connect with your list (24-26). Your building could burn down along with all your inventory, equipment and vehicles, and insurance would cover it.
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