Floor Covering News

AUGUST 7, 2023

J ust a few years ago, I remember arriving at work for a second-shift position, walking into my office to discover this weird white box with a screen sitting on my desk. On the screen was a sticky note that read: “This is our new DOS system, learn it.” No instructions, guidance or even a book to review to help me understand what I was getting myself into.

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Training Report Georgia Industry 98

Floor Covering News

AUGUST 7, 2023

Dalton— August 8, 1988 is a special date in Novalis Innovative Flooring history, marking the anniversary of the first container of LVT to leave China bound for the United States. In the 35 years since, the global flooring manufacturer has taken its place as a leader in the flooring industry. Novalis now boasts 50 export destinations across six continents, with the Wu family still at the helm.

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Floor Covering News

AUGUST 7, 2023

Successful brands are found in every segment of business, from jewelry to cars to flooring—often with different go-to-market strategies. What these strong brands share, however, is a set of building blocks to achieve success, experts say. They value long-term relationships over short-term sales; they develop strong branding that is consistent and visually compelling; they understand the value of meeting customers’ needs; and they continually innovate to better serve their audience.

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Floor Covering News

AUGUST 7, 2023

B randing. It could be a retailer’s greatest asset on the sales floor. Walk into Best Buy and it’s not hard to walk out with a Samsung, Sony or LG television vs. something less familiar. But the flooring industry is somewhat unique in that it has few recognizable consumer brands. Over the years, Stainmaster, Armstrong, Karastan and Pergo were among the most recognized.

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Floor Covering News

AUGUST 7, 2023

T his month Mohawk kicks off a new marketing campaign to help its retail partners leverage the power of branding in conjunction with the advantages that come with domestic production. The campaign, dubbed “American Originals,” kicks off with the wildly popular RevWood line. Seth Arnold, vice president of residential marketing at Mohawk, said RevWood—which is made right here in America—is just the right product to kick off the campaign.

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