Leveraging laminate innovation to recoup market share
Floor Covering News
DECEMBER 13, 2023
It wouldn’t be an exaggeration to state that the resilient flooring category—specifically LVP/SPC/WPC—has been eating the lunch of competing segments such as hardwood, tile and laminate. The industry has watched closely in recent years as the resilient segment’s growth rate far outpaced that of both its hard and soft surface counterparts. However, other high-performance categories—laminate in particular—are not taking it lying down.
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