Floor Covering News

JANUARY 3, 2024

Dalton—Shaw Floors, flagship residential brand of Shaw Industries , has announced its new 2024 Phase I soft surface and hard surface introductions. Soft surface The carpet introductions feature innovative and budget-friendly twists on classic styles. New offerings can be found in the Simply the Best Values collection, the new Classics collection, the performance-driven Pet Perfect and Pet Perfect+ collections and the colorful Anso Colorwall collection.

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Why Tile

JANUARY 2, 2024

Whether you’re installing a new pool in your backyard or renovating an existing pool, ceramic and porcelain tile are a reliable, long-lasting, and beautiful choice. Learn everything you need to know about using ceramic and porcelain tile in and around your pool. Benefits of Ceramic and Porcelain Tile for Pools Waterproof Installation System Water resistance… The post Make a Smart Splash: Complete Guide to Pool Tile appeared first on Why Tile.

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JG Kitchens

JANUARY 3, 2024

I asked interior designers across the country for the wellness-enhancing products they anticipate specifying heavily in 2024 for both their kitchen and bathroom projects. These are the products they've found especially popular with clients in 2023 and expect to sell even more in the new year. The post Design Pros Share 2024 Kitchen & Bath Wellness Product Predictions comes to you courtesy of Jamie Gold, CKD, CAPS, MCCWC, Wellness Design Consultant and Author.

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Floor Covering News

JANUARY 4, 2024

Las Vegas—AHF Products has a newly imagined exhibit space (booth #2447) for the International Surfaces Event, being held here January 24-26, 2024, at the Mandalay Bay Convention Center. The new custom-designed booth will highlight the company’s 15 leading flooring brands, spanning all hard surface categories, including hardwood, resilient, TimberTru (laminate) as well as porcelain and ceramic tile and accessories.

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Floor Covering News

JANUARY 2, 2024

(This article was provided by We Cork. It has been edited for style and length). One of the key benefits of cork flooring is its environmental friendliness. Practically speaking, cork is a 100% rapidly renewable and sustainable resource. Since cork is made from cork oak tree bark, the trees themselves are never cut down. And while the bark is regenerating over a period of nine years, the trees absorb up to five times as much CO 2 as normal.

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Floor Covering News

JANUARY 5, 2024

Dalton—COREtec, premium flooring brand of Shaw Industries , has released its 2024 new product introductions. According to the brand, its new additions focus on true consumer solutions, with products designed to meet homeowners’ most-desired performance benefits and messaging tested and proven to succeed at retail. The 2024 starting lineup includes: COREtec Tile COREtec Tile meets market demand for tile visuals with an average of 50% savings on installation time and costs, according to COREtec.

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Floor Covering News

JANUARY 4, 2024

Bethany, Conn.—The profiles and trims line from Laticrete is now hitting distributors and retailers nationwide, giving customers a new level of customization and design options for their projects. With coordinated profiles and trim pieces to the most popular grout colors and caulks, designers, installers and homeowners now have the ability to create looks across an entire installation.

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Floor Covering News

JANUARY 3, 2024

Oberlin, Ohio—The Natural Stone Institute (NSI) has selected Blake Christensen (Valley View Granite) to join the association’s executive committee as board secretary. “I am excited to announce that I have appointed Blake Christensen to the NSI board executive committee,” said Katie Jensen (Triton Stone Group), NSI board president. “Blake has been very involved with our education program, committing his time to educate those in our industry.

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Floor Covering News

JANUARY 2, 2024

South Jordan, Utah—More than 20 years ago, QFloors co-founders Chad Ogden and Chris Ogden spent an agonizing week at Primary Children’s Hospital in Salt Lake City, hovering over the bed of their gravely ill 2-year-old daughter. “It was one of the most terrifying experiences of my life,” Chris Ogden said. “But they saved our Annie’s life. We will forever be grateful.

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Floor Covering News

JANUARY 5, 2024

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What area of your business outperformed expectations in 2023? Here are their responses: “Main Street commercial has been our most pleasant surprise. We did a lot of projects ranging from church remodels, office spaces and even the famous Lewis & Clark Riverboat.

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Floor Covering News

JANUARY 4, 2024

Wood hybrids like Cali’s GeoWood feature a hardwood/rigid core hybrid structure. In the past, consumers often had to make a tough choice when it came to selecting a genuine product that resembled wood —both in terms of heft and visual appearance—versus a pretty darn good look-alike with the in-demand attributes of a waterproof/water-resistant resilient floor.

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Floor Covering News

JANUARY 3, 2024

Flooring retailers like Raffi Sarmazian of Sarmazian Brothers Flooring forecasts an improving economic climate as interest rates decline. F looring retailers are gearing up for a new calendar year in much the same manner as they did a year ago: with some trepidation about the economy but ready to seize opportunities wherever they may arise. That approach served dealers well in 2023 as they adroitly navigated around and through an obstacle course of inflation, high interest rates and slowing reta

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Floor Covering News

JANUARY 3, 2024

Calhoun, Ga.—As part of Mohawk’s renewed focus on sustainability throughout its wood lines, every square foot of RevWood and TecWood sold will contribute to the replanting of the nation’s forests. “The market for sustainable products is now undeniable,” said Seth Arnold, Mohawk’s vice president of marketing, hard surface. “Consumers expect brands to take a stand and provide environmental alternatives, and millennials see companies who showcase sustainable products as more innovative and trustwor

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Floor Covering News

JANUARY 3, 2024

Taylor Swift’s impact spans beyond music; it’s a testament to strategic branding and connecting authentically with an audience. Her tour earnings and global demand speak volumes about her approach, one that businesses can emulate for success. In fact, Harvard is offering a course on the “Taylor Swift Effect” and how to build your business. Swift’s ability to forge genuine connections with fans highlights the power of personal branding.

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Floor Covering News

JANUARY 4, 2024

Dalton—Anderson Tuftex (A/T), premium residential carpet, hardwood and rug brand, of Shaw Industries, has released its Phase I introductions for 2024. These new styles were inspired with the intent to elevate, differentiate and rejuvenate Anderson Tuftex’s current portfolio. A/T’s 2024 design portfolio emphasizes self expression through sophisticated color and pattern.

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Floor Covering News

JANUARY 5, 2024

Turnhout, Belgium—i4F, a group of companies providing patents and technologies to the flooring industry, has signed multiple agreements with Amorim , including a strategic patent partnership and two license agreements. Through the patent partnership, i4F has secured exclusive licensing rights to Amorim’s sustainable rigid bio-cork composite patent portfolio and will represent Amorim on IP related matters associated with those technologies.

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Floor Covering News

JANUARY 3, 2024

(Part 2 in a series) In the adrenaline-pumping world of skydiving, we know that the best time to plan for an emergency isn’t as you’re hurtling towards the earth at 120 MPH—it’s long before you ever climb aboard the plane. The same principle holds true in the high-stakes realm of flooring. With that in mind, let’s walk through the “Emergency Procedures” every flooring retailer should have in place.

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Floor Covering News

JANUARY 2, 2024

Ben Brumbaugh Ownings Mills, Md.—Elias Wilf, a top-20 distributor , has elevated its sales team with the promotion of Marc Faucheux to the position of vice president of sales, northern division; and Ben Brumbaugh to the position of vice president of sales, southern division. Their collective proficiency and dedication to driving success align with Elias Wilf’s core values of excellence, and the company said it is confident that the pair’s contributions will further propel the company

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Floor Covering News

JANUARY 2, 2024

Eileen Zelazny Dalton—The Dixie Group has added Eileen Zelazny to the organization. Zelazny joins TDG as vice president of national accounts, where she will lead the business with the buying groups and other national account customers. Zelazny is a veteran of the flooring industry and brings over 20 years of experience, knowledge and strong customer relationships.

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Floor Covering News

JANUARY 2, 2024

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition. In this week’s “Tuesday Tips ,” Tom Jennings, retail training expert, that when you’re trying to get your customers to buy into the flooring experience that you’re creating for t

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Floor Covering News

JANUARY 2, 2024

LaGrange, Ga.—The Resilient Floor Covering Institute has added Interprint, Inc., as an associate member of RFCI. Interprint, Inc., is part of the Interprint Group, one of the leading decor printing companies with facilities around the world. “Many RFCI members already work with our design team and are customers of our printed products,” said Bill Hines, managing director of Interprint.

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Floor Covering News

JANUARY 4, 2024

Bel Air, Md.—Seven months after Spartan Surfaces’ acquisition of Salesmaster , a leading flooring and installation supplies distributor servicing the Northeast, and Great Northern Associates, the company has launched a new branding initiative. Although the companies’ names will remain different, the team, strategies and branding will hit the industry as a united force.

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