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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

Flooring 105
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How some flooring dealers make ecommerce work

Floor Covering News

The idea of ecommerce is still in its infancy within the world of flooring. While the concept has found success within some home improvement-related industries—like home décor, furnishings and even electronics—flooring is a much different animal. Todd Herzig Pleasant Ridge Flooring and Design Detroit, Mich.

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Rick Cain elevated to president of Fabulous Floors

Floor Covering News

Carrollton, Texas—Fabulous Floors has named Rick Cain—formerly vice president of sales—to president of the company. In his previous role, Cain led Fabulous Floors’ expansion efforts in Texas, Oklahoma, Arkansas, Louisiana, Florida, Massachusetts, Georgia, New York, Virginia, California and Oregon.

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Full speed ahead for Johnson following distribution shuffle

Floor Covering News

The new year marks a new beginning for Johnson Hardwood Floors. And by going direct in certain markets, that will help us improve our overall inventory management.” “We have been very pleased with our recent launch of Johnson Hardwood products. Cartwright Distributing, Tri-State Wholesale Flooring and Walcro.

Houston 91
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Tarkett partners with Adleta Corporation 

Floor Covering News

Solon, Ohio—Tarkett, a worldwide leader in innovative and sustainable flooring and sports surface solutions, has entered into a distribution partnership with Adleta Corporation. Collaborating with one of the leading hard-surface flooring distributors in the South-Central U.S.

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Tarkett partners with Reader’s Wholesale

Floor Covering News

Effective immediately, Reader’s represents the company’s resilient product portfolio for both commercial and residential customers in the Southern Texas, Southern Louisiana as well as central and south Mississippi markets. The post Tarkett partners with Reader’s Wholesale appeared first on Floor Covering News.

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

In flooring, it can be as explosive as developing completely new product formulations that offer consumers features/benefits not previously available—we’re looking at you, WPC. This year’s Floor Covering News “Industry Disrupters” 2024 issue features all manner of players that are—or are poised to—shake things up.