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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. There was too much opportunity.”

Flooring 105
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Fuse Alliance adds five new members

Floor Covering News

based DeSoto Floor Covering is one of five new commercial flooring contractors to join Fuse Alliance this month. BECA Commercial Flooring, founded in 2004 in Franklin, Tenn., sells and installs a wide variety of flooring products for commercial environments in the Mid-South market. Olive Branch, Miss.-based

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2021 Flooring Markets get the green light

Floor Covering News

Market Maker Events (MME) has announced plans to move forward with its regional Flooring Markets for the first quarter of 2021. The dates for the respective events are as follows: Southwest Flooring Market: Jan. 7-8, AT&T Stadium, Arlington, TexasSoutheast Flooring Market: Jan. Mississippi Coast Market: Feb.

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Lux Flooring’s laser focus on SPC

Floor Covering News

Lux Flooring’s SPC products feature a 22-mil thickness and a virgin stone core for added durability. W hile some flooring companies aim to be many different things to many different retailers—providing a breadth of product categories from wood to resilient to ceramic—Lux Flooring’s focus is singular: SPC luxury vinyl flooring.

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Full speed ahead for Johnson following distribution shuffle

Floor Covering News

The new year marks a new beginning for Johnson Hardwood Floors. And by going direct in certain markets, that will help us improve our overall inventory management.” “We have been very pleased with our recent launch of Johnson Hardwood products. Cartwright Distributing, Tri-State Wholesale Flooring and Walcro.

Houston 91
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Tarkett partners with Adleta Corporation 

Floor Covering News

Solon, Ohio—Tarkett, a worldwide leader in innovative and sustainable flooring and sports surface solutions, has entered into a distribution partnership with Adleta Corporation. Collaborating with one of the leading hard-surface flooring distributors in the South-Central U.S.

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Tarkett partners with Reader’s Wholesale

Floor Covering News

Effective immediately, Reader’s represents the company’s resilient product portfolio for both commercial and residential customers in the Southern Texas, Southern Louisiana as well as central and south Mississippi markets. The post Tarkett partners with Reader’s Wholesale appeared first on Floor Covering News.