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Tina Crossland purchases WE Cork

Floor Covering News

Previously the national sales manager for WE Cork , Crossland has worked alongside her sister, Ann Wicander, former president of WE Cork, since 2020. The purchase of WE Cork by Crossland not only continues the WE Cork legacy, but also the five-generation legacy of the Wicander family in the cork industry since 1868.

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Exclusive: Howard Brodsky looks back with no regrets

Floor Covering News

We were co-chairmen of the Billion Dollar Sale, which raised the level of sales in the entire industry. It came out of when we did the Billion Dollar Sale. The idea was if all the mills contributed X amount to a marketing campaign by the pound, the whole industry would elevate and everybody would be benefit.

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Looking back: Howard Brodsky

Floor Covering News

Retail landscape in 1986… At that time, the independent specialty store was dominant in the industry. Home Depot and Lowe’s were growing, but at that point [more than half of flooring sales] were still coming through the independent retail channel. During the recession, the industry lost 25% of its retailers; we lost 2%.