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Godfrey Hirst gets a fashionable brand refresh

Floor Covering News

Mohawk is giving Godfrey Hirst a brand refresh in 2024, providing the renowned wool supplier with the requisite sales resources to seize an opportunity in the trade-up fashion space. Their products are made with the best wool in the world—New Zealand wool— and they have wonderful designs.

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Carpet: Suppliers up the ante on color, performance

Floor Covering News

“Our tailored loop styles released earlier this year have an innovative new loop structure that creates unique textural effects,” said Maeriel Mumpar, product designer for Anderson Tuftex. Visually, the carpets end up looking like handwoven products. The carefully curated wool broadloom is made from 100% pure New Zealand wool.

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Godfrey Hirst launches sustainable introductions

Floor Covering News

“Proudly designed and made in Auckland, with wool sourced from New Zealand farms, Godfrey Hirst takes pride in its rich wool history and sustainability story surrounding the brand,” said Jason Randolph, senior regional vice president of sales, Karastan and Godfrey Hirst.

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Carpet State of the Industry 2022: Inflation takes wind out of sales

Floor Covering News

Year-to-date, encompassing the first and second quarters, residential sales are down 3.4% versus the year-ago period, according to industry estimates; Q2 residential sales, meanwhile, are down 5.4%. To put things into context, 2021 stood out as an aberration as residential carpet sales grew 17.2%. Higher end holds up.

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TISE 2024: Carpet mills look to add spark across color spectrum

Floor Covering News

Some examples seen and heard at Surfaces 2024 : “Our Luck Penny [a Dreamweaver offering], with 6 1 / 2 turns of twist, features 24 colors,” said Joe Young, vice president of residential product, Engineered Floors. “It We’re a color company and we lean into the color story,” said Jared Coffin, VP of product management.

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Edge Summit returns in dramatic fashion

Floor Covering News

As the best retailers, you are the perfect partners to optimize new sales technologies, introduce new and innovative products and re-energize the selling process. Today’s consumers have found new ways to shop,” he said. Case in point is Gavin Danks, owner of Auckland-based Carpet Court New Zealand.

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J+J Flooring grows rugs with ready-to-ship program

Floor Covering News

“Having this variety of patterns and colors in a ready-to-ship rug program means designers and end-users don’t have to wait to implement their designs and upgrades to their spaces,” said JD Lineberger, commercial rug sales manager, J+J Rugs.