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Godfrey Hirst gets a fashionable brand refresh

Floor Covering News

Flooring retailers have embraced Godfrey Hirst for its wool carpets and timeless designs. Mohawk is giving Godfrey Hirst a brand refresh in 2024, providing the renowned wool supplier with the requisite sales resources to seize an opportunity in the trade-up fashion space. Shown is Novel Flair.

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

In flooring, it can be as explosive as developing completely new product formulations that offer consumers features/benefits not previously available—we’re looking at you, WPC. This year’s Floor Covering News “Industry Disrupters” 2024 issue features all manner of players that are—or are poised to—shake things up. Changing the rules.

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Daltile makes a bold ‘Statement’

Floor Covering News

By Steven Feldman Riviera Maya, Mexico— Daltile Statements Elite dealers were introduced to what is arguably the most advanced selling system for ceramic tile when this select group of retailers convened here earlier this month for its 10th anniversary summit. Of course, it all comes with an investment—in both floor space and dollars.