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Laminate: Giving rigid core flooring a run for its money

Floor Covering News

However, where laminate has had to play “catch-up” in recent years is in the waterproof/water-resistant department—the domain of rigid core products like SPC and WPC. The Waterfront Collection product line is constructed with Unilin’s 2G locking system for quick and easy installation.

Flooring 105
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Waterproof innovations take center stage

Floor Covering News

T oday’s flooring retailer is awash with options when it comes to waterproof flooring—a bona fide flooring category as retailers continue to tout the product as a major draw for flooring buyers in 2023. Luckily for dealers, innovation in waterproof technology has come flooding in this year.

System 105
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Waterproof: Protecting specialty dealers’ profit margins

Floor Covering News

T he intense level of competition in the waterproof flooring segment —particularly the LVP/SPC/rigid core category—has resulted in aggressive pricing strategies to build market share. The sturdy planks are completely waterproof and the designs are colors and textures found in nature.

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Waterproof flooring makes a splash in 2022

Floor Covering News

It seems like every supplier of flooring has jumped on the waterproof bandwagon to reap the benefits of the industry’s fastest growing category—and for good reason. Dealers across the country report that “waterproof flooring,” when positioned correctly , draws in more consumers than any other tagline in today’s market. Lions Floor.

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Suppliers tout waterproof laminate flooring

Floor Covering News

Whether it’s enhancements to the overall structure of the core board or innovations in perimeter sealing installation systems, suppliers have upped the ante in laminate flooring to better compete with the likes of WPC, SPC and LVT—products that are inherently waterproof.

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Waterproof flooring: Brands hone their core differentiations

Floor Covering News

In response, flooring suppliers have unveiled waterproof or highly water-resistant flooring products to market, each laden with additional benefits. Cali The new and improved Cali Vinyl Windansea collection (formerly Mute Step) features a stronger SPC core, allowing for faster, easier installations.

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Hardwood: Innovations enhance water-resistant properties

Floor Covering News

At the same time, many of these alternative product segments have also excelled in the performance department, thanks to ongoing innovations in waterproof/water-resistant technologies. However, wood flooring suppliers are looking to take back some of the share they lost by building water-resistant/waterproof attributes in their products.