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Novalis earns praise for quality, strong inventories

Floor Covering News

According to Tanner Burgess, owner of Owens Flooring & Interiors, with two North Carolina locations, one word best describes working with Novalis. Quality,” he said, “is what distinguishes Novalis’ products. They have great-looking products, and I haven’t had a single complaint from a customer.”.

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Emily Morrow Home partners with Horizon Forest Products

Floor Covering News

Dalton—Emily Morrow Home has partnered with Horizon Forest Products, a distributor with a 75-year history of exceptional service along with one of the most comprehensive flooring inventories around, according to the company’s founder and CEO, Emily Morrow Finkell. “We Each meticulously crafted plank is manufactured in the U.S.

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Alliance Flooring: ‘Clear sighted’ on growing in 2020 and beyond

Floor Covering News

The product, called Sidewinder, is an SPC with a 30-mil wear layer and a bevy of other differentiating benefits. We met with Casey [Johnson, CEO] and they can work on lower minimums that I felt comfortable hitting in terms of what our sales projections could be. What’s more, this product is uniquely ours. Strength in numbers.

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Retailers reveal the suppliers they win with

Floor Covering News

The top suppliers, many floor covering retailers agree, are the ones that help specialty retailers maintain healthy profit margins—especially in an extremely competitive environment inundated with so many me-too products jockeying for market share. They stand behind their products, they don’t play games with us.

Tulsa 75
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Industry Disrupters 2022: Shattering the status quo

Floor Covering News

FCNews’ fourth annual Industry Disrupters issue features innovative players and thinkers who are changing the game in terms of product enhancements, technological breakthroughs or simply radical new ways of doing business. AHF Products. Cali Floors. Disrupting through distribution. From takeover target to blazing the acquisition trail.

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Mohawk is bringing the rhino back in a big way

Floor Covering News

The response to the new campaign, directly tied to the launch of the new SmartStrand Color Wall, has been fantastic, according to Kelli Widdifield, senior vice president of marketing. The fundamental element that made it compelling was an over-the-top depiction of how much our SmartStrand product can take and still perform.”

Texas 98
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Trendspotting: Wood, laminate share design cues

Floor Covering News

“Designers and consumers can’t seem to get enough of white oak,” said Sara Babinski, senior design manager, AHF Products. “It The graining has a tight knit, and the undertone can range from a warm, buttery color to slightly green. It’s just a great off color.”. sales at Indusparquet.

Design 98