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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Ultimate Floors was founded in 2012 by Ofer Dardashti, a 30-year contractor who wanted to step out of construction. I graduated college in 2019 and I joined [my father] almost immediately,” Ron Dardashti told Floor Covering News. Laminate flooring, for example, has been a staple for Ultimate Floors since its inception.

Flooring 105
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Godfrey Hirst gets a fashionable brand refresh

Floor Covering News

Flooring retailers have embraced Godfrey Hirst for its wool carpets and timeless designs. Mohawk is giving Godfrey Hirst a brand refresh in 2024, providing the renowned wool supplier with the requisite sales resources to seize an opportunity in the trade-up fashion space. Shown is Novel Flair.

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Flooring retailers pushed to embrace artificial intelligence

Floor Covering News

FCNews reached out to a dozen flooring retailers regarding their thoughts on AI technologies. Floor Coverings, San Jose, Calif. Fellow CCA Global retailer Paul Deschenes, general manager of Schneider’s Flooring America, Vernon, Conn., As Scott Browne, president of Macco’s Floor Covering Center, Green Bay, Wis.,

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

In flooring, it can be as explosive as developing completely new product formulations that offer consumers features/benefits not previously available—we’re looking at you, WPC. This year’s Floor Covering News “Industry Disrupters” 2024 issue features all manner of players that are—or are poised to—shake things up. Changing the rules.

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Flooring retailers see path to victory in 2024

Floor Covering News

Flooring retailers like Raffi Sarmazian of Sarmazian Brothers Flooring forecasts an improving economic climate as interest rates decline. Most retailers concur with Rick Ogle, CEO of Brewer Flooring Group, Oklahoma City, who said he would gladly take 2023’s results in 2024. “My How that shakes out is open for debate.

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Winning at Retail 2023

Floor Covering News

In fact, many successful flooring retailers know when to turn away business, even telling potential customers that they might be better served going elsewhere. We want customers to love the style and design of the products. Have you installed any new flooring in your showroom? And then we will discuss price and performance.”

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Flooring retailers see path to victory in 2024

Floor Covering News

Flooring retailers like Raffi Sarmazian of Sarmazian Brothers Flooring forecasts an improving economic climate as interest rates decline. Most retailers concur with Rick Ogle, CEO of Brewer Flooring Group, Oklahoma City, who said he would gladly take 2023’s results in 2024. “My How that shakes out is open for debate.