Floor Covering News

FEBRUARY 16, 2022

Las Vegas—Undaunted by the continuing presence of COVID-19 and the Omicron variant, flooring retailers who trekked to Las Vegas for Surfaces 2022 say they were happy to have made the trip. I accomplished all I needed to and could have used a couple more hours on the show floor. Susan Hadinger, Hadinger Flooring, Naples, Fla.

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Floor Covering News

MAY 28, 2020

“People are investing in their small businesses where they can, and cosmetics were an easy fix during the shutdowns,” said Eric Ruppert, product manager for Pentz, an Engineered Floors brand. based New Dimension Hardwood Floors. Commercial projects were also the saving grace for dealers like Tulsa, Okla.-based

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Floor Covering News

APRIL 14, 2020

Chris Kemp, Kemp’s Dalton West Flooring. Dedering is far from unique among flooring dealers. Flooring dealers are seizing opportunities with commercial clients to work on projects or finish jobs. Chris Kemp, owner of Kemp’s Dalton West Flooring in Newnan, Ga., In Tulsa, Okla., In Tulsa, Okla., By Ken Ryan.

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Floor Covering News

JUNE 25, 2021

Cali’s SPC flooring products are designated as completely waterproof. By Ken Ryan and Reginald Tucker Consumers may not know an SPC from a WPC but they can relate to waterproof flooring. It’s what draws them into retail showrooms and helped fuel the runaway sales of the resilient flooring category. Have a flood?

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Floor Covering News

APRIL 11, 2023

Floor Covering News rounded up a few experts to get their advice on how to handle such situations. I’ve been in sales for 25 years, so I always try to do things to build trust with the customer prior to any of those objections even happening,” said Robin Kemper, a top sales rep with Sterling Carpet & Flooring, Anaheim, Calif.

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CUSTOM Insights Blog

MARCH 27, 2015

But for Jed Ballew, project architect with Kinslow, Keith & Todd in Tulsa, Oklahoma, there is still work to do. We design a wide variety of projects in the Tulsa metropolitan area, with a focus on education - especially early childhood education centers. The interior designers had a lot of fun with those spaces.

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Floor Covering News

AUGUST 9, 2022

That digital branding usually equates to healthy advertising initiatives to promote that brand all year long—whether consumers are in the market for new flooring or not. FCNews sat down with several flooring dealers to discuss their relationship with digital branding. O’Krent Floors, San Antonio, Texas. Craig Philips.

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Floor Covering News

OCTOBER 18, 2021

By Ken Ryan B ehind every successful floor covering retailer is a supplier—or core group of vendors—with a vested interest in the health and vitality of that retailer. They are partners with integrity that focus on fashion, performance, quality and pushing the limits of design. Engineered Floors. What retailers had to say. “EF

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Floor Covering News

AUGUST 12, 2021

While flooring is still largely ruled by well-established legends and pioneers, there’s a new generation in town. Millennials are making a name for themselves in the flooring game, taking the lead on everything from marketing to retail ownership to product design. CEO/president, Nonn’s Kitchen Bath & Flooring.

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Floor Covering News

FEBRUARY 14, 2022

The “show,” of course, was Surfaces 2022 —the first fully vested flooring convention since the beginning of the COVID-19 pandemic. The Surfaces 2022 event, meanwhile, featured all the major players as well as top-tier flooring retailers. Judy Rosas, Sergio Rosas Flooring, Valencia, Calif., I am new to the flooring business.

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Floor Covering News

JUNE 9, 2020

“People are investing in their small businesses where they can, and cosmetics were an easy fix during the shutdowns,” said Eric Ruppert, product manager for Pentz, an Engineered Floors brand. based New Dimension Hardwood Floors. Commercial projects were also the saving grace for dealers like Tulsa, Okla.-based

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Floor Covering News

JUNE 29, 2021

the showroom-within-a-showroom concept serves as a destination within a store and is designed to increase profitability for dealers and simplify the shopping experience for consumers. Penny Carnino, operations manager for Grigsby’s Carpet & Tile in Tulsa, Okla., Dubbed Statements 2.0, and also touted the curated boards.

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Floor Covering News

JUNE 16, 2021

The accelerated migration trend that had already started had an extensive impact on all businesses, urban- and suburban-based flooring retailers included. Suburban flooring retailers FCNews interviewed said they have seen a higher volume of customers and/or more purchases for new homes. Case in point is Naperville, Ill.-based

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Floor Covering News

FEBRUARY 25, 2022

By Leah Gross—By design, marketing campaigns aim to attract customers, increase sales and generate profits. The retail market now faces increasingly stiff competition as shoppers are flooded with promotional offers—all designed to drive traffic. Fike Bros Carpet One Floor & Home Yeagertown, Pa.

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Floor Covering News

MARCH 11, 2022

However, given the breadth of floor covering products available today, it is a never-ending battle to stay informed of all the features, benefits and warranties associated with so many different lines. “As Our sales professionals are thoroughly trained on every product that hits the sales floor.

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Floor Covering News

FEBRUARY 10, 2023

To get an idea of how siblings can work seamlessly together to successfully operate a family-owned business, FCNews rounded up Christina Smith and Palmer Johnson of Johnson Floor and Home; Kelli Kadlec and Ethan Strauch of Floor Craft; and Dean and Deb DeGraaf, co-owners of DeGraaf Interiors. I would say we still do that to this day.”

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