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Godfrey Hirst gets a fashionable brand refresh

Floor Covering News

Flooring retailers have embraced Godfrey Hirst for its wool carpets and timeless designs. Mohawk is giving Godfrey Hirst a brand refresh in 2024, providing the renowned wool supplier with the requisite sales resources to seize an opportunity in the trade-up fashion space. Shown is Novel Flair. It has a specific purpose in our offering.

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An infusion of youth produces ‘Ultimate Floors’

Floor Covering News

Since then, the brand has evolved from a supplier of traditional laminate products to what is now a provider of waterproof laminate, rigid core/SPC, glue-down LVT and even moldings. The partners said the company has felt the resurgence in laminate and is all too happy to provide high-quality product to meet the demand. “In

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Industry disrupters 2024: Internal factors, external forces upend status quo

Floor Covering News

In flooring, it can be as explosive as developing completely new product formulations that offer consumers features/benefits not previously available—we’re looking at you, WPC. Ukraine is a major exporter of agricultural commodities such as wheat and corn, and the conflict has disrupted production and export capabilities.

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Winning at Retail 2023

Floor Covering News

We want customers to love the style and design of the products. Waterloo, Ontario, Canada MERCHANDISING Show more with less “At Westvalley Carpet & Flooring, we have made a practice of focusing on the quality brands and products that consumers are looking for. BOBBY MERIDETH, Flooring America OKC, Oklahoma City, Okla.

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Daltile makes a bold ‘Statement’

Floor Covering News

the showroom-within-a-showroom concept serves as a destination within a store and is designed to increase profitability for dealers and simplify the shopping experience for consumers. Patrick Warren, vice president of residential sales, put it in perspective: “When you’re shopping within the 2.0 Dubbed Statements 2.0, The Statements 2.0

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Flooring retailers pushed to embrace artificial intelligence

Floor Covering News

It’s a quickly evolving field, one that will make us much more productive, and this will require us to adapt.” I’m interested in known, trackable production, impact and results.” The Alliance Flooring buying group, for example, uses AI in its Interactive Design Consul- tant, or IDC, service. Floor Coverings, San Jose, Calif.

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Retailers React: What surprised you in 2022

Floor Covering News

We are only off 9% on the retail sales—very encouraging as we had record growth of 45% in 2021. – Brian McCarver, Brian’s Flooring & Design Birmingham, Ala. Our monthly sales have remained strong, but due to the inflationary costs the margins have decreased. I never want to go backwards but last year was amazing.