article thumbnail

Latest wood floors run the wide/long gamut

Floor Covering News

Suppliers are investing in new technologies to make wood floors more durable and, yes, water resistant, to compete with the likes of SPC. I n the battle to reclaim market share from look-alike categories, hardwood suppliers are rolling out an array of new wood floors designed to pique the interest of retailers as well as consumers.

article thumbnail

Executive forecast 2024: Hardwood banking on late turnaround

Floor Covering News

Heading into 2023, suppliers were concerned that the hardwood flooring segment would continue to face intense pressure from competing categories such as resilient and laminate—products that increasingly mimic the visual characteristics of real wood but excel in areas such as waterproof performance and dent/scratch resistance. The upper end.