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Industry promotes online training initiatives

Floor Covering News

It’s no secret that retail training is critical to maintaining a competitive advantage in flooring. However, thanks to the multitude of digital formats available, online training in all its permutations has allowed industry manufacturers, associations and buying groups to stay connected with flooring retailers. Alliance Flooring, Inc.

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Coverings unveils 2024 educational lineup

Floor Covering News

Eventgoers will be able to benefit from live demonstrations, show floor tours with pre-recorded audio, interactive sessions and partner education. Workshop participants will also learn how to adequately withstand various market conditions through helpful insights into future-proofing building businesses.

Trends 59
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Industry associations ramp up training efforts

Floor Covering News

Organizations across the industry are updating their training and educational programs to aid installers, sales representatives and other flooring professionals in perfecting their craft. CFI’s hardwood training courses cover everything from how to install a floating floor to direct glue down or stapling. “We

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10 tips for sales and marketing alignment

Floor Covering News

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing,” sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions and drive more sales. Not sure how to get started?

Sales 98
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Market yourself first, the sales will follow

Floor Covering News

These included holiday celebrations as well as informal, Friday night tea hour, large barbecues and even workshops on how to stop your toilet from running. So many businesses worry about selling and product knowledge when they should be marketing. These may include tips on how to buy flooring, fun recipes or an invitation to an event.

Sales 98
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Surface showcase selections

Diary of a Tile Addict

The event’s main USPs – strong interior design and architectural audience, convenient location, restricted stand space, and eclectic product mix – thankfully remain intact. InOpera offers design, specification, and aftercare services; with façade, flooring and tiling installation through a network of contractors.

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Surface showcase selections

Diary of a Tile Addict

The event’s main USPs – strong interior design and architectural audience, convenient location, restricted stand space, and eclectic product mix – thankfully remain intact. InOpera offers design, specification, and aftercare services; with façade, flooring and tiling installation through a network of contractors.