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Ceramic: Differentiation via versatility

Floor Covering News

Leslie Baker, segment marketing director, AHF Products-Crossville, agreed, adding, “Consumers want a one-stop shop. MSI Cordova collection is curated with the new advancements in glazes. The collection resembles an elegant vein cut travertine look in two colors: Avorio and LaBlanca.

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Ceramics Conquest: The 2024 “Passport to Creativity” Tour 

Tile of Spain USA

Throughout the week-long trip, our guests not only engrossed themselves in Spanish tile from a design perspective but also from a historic and fabrication viewpoint as well. We enjoyed tapas, coffee and engaging conversation about their newest and most popular collections.

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Surfaces 2023: Tile emulates home trends

Floor Covering News

The company also continued to highlight its “Shop By Look” wall, which features QR codes to help guide consumers through the sale. The initiative was launched last year and remains devoted to easing the buying process for consumers and elevating the shopping experience for dealers.

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New merchandising concepts elevate tile category

Floor Covering News

The shopping methodology and messaging allow the in-store customer service rep to expertly help the customer navigate the process, or the customer can successfully navigate the shopping journey independently. The other great feature is it makes a visual unassisted shopping experience. Statements 2.0 does just that.”

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Seeking Ceramics: The 2023 “Passport to Creativity” Tour

Tile of Spain USA

During the eleventh edition of this trip, guests received an exclusive look at Spanish tile, not only from a design perspective but a historic and fabrication vantage as well. The group spent time in the Old City as well as the City of Arts & Sciences Complex , receiving a taste of Valencia’s past and present.

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Surfaces ’22: Tile suppliers reinvigorate show presence

Floor Covering News

Daltile’s Shop by Look wall features palette boards with QR codes to help guide consumers through the sale. Dal-Tile, for example, revamped its show strategy and provided not only a way for dealers to find new products but a way for those dealers to experience the shopping journey as their consumer does.

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4 Ways to Think Big with Tile in Small Bathrooms

Architectural Ceramics

AC’s Batik Collection. AC’s Flora pattern in the color Indigo, from our Batik Collection. The glass tile, from our Batik Collection , reaches from wall-to-wall and from the vanity top to the ceiling. The dark rich tones of the natural wood vanity work well with the rich fabric-like texture of the tile.

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