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Sika hosts installation training event

Floor Covering News

—Sika, a global supplier of specialty industrial chemicals, welcomed 23 installers from all over the state to its facility here for a two-day event focused on training and testing, held November 16 and 17. The day before, Sika conducted thorough grout installation training using its comprehensive SikaTile line of grout solutions. “We

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Ceramic: Avoiding common pitfalls many RSAs encounter

Floor Covering News

Those challenges usually include labor, training, infrastructure and limited showroom real estate, to name a few. The biggest challenge for the dealer today is the shortage of skilled technicians to install ceramic tile,” explained Tony Wright, director of dealer sales, Dal-Tile. Another aspect of a successful tile program is training.

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Breaking into tile without breaking the bank

Floor Covering News

It requires expertise beyond typical product knowledge, access to highly skilled installers and a customer base looking for aspirational products that increase property/resale values. These product advantages create elevated demand from consumers seeking ceramic among the dizzying array of flooring options.

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STATS: Tile sales decline, comeback looms large

Floor Covering News

Continuing its downward trajectory, ceramic tile sales in 2020 experienced a low, single-digit decline in terms of overall dollar sales and similar declines in terms of volume. Ceramic tile sales in 2020 declined roughly 5%. of dollar sales for the gradually increasing hard surface market and 24.6% Imports vs. domestics.

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Employee Spotlight: Corporate Trainer Rachelle Bishop

Architectural Ceramics

Rachelle: I am an Interior Designer by education, but fell into sales when I lived in Arizona. After a couple years, Betty – the owner of Architectural Ceramics, asked me to help her manage aspects of the Rockville showroom remodel, as well as develop and implement a new sales platform called Salesforce. R: THE PEOPLE!

Training 169
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Subtle Seaside Style: Tile Inspiration & Collections With a Soft Touch

Architectural Ceramics

AC’s Sonoma Tile Maker’s line, the Vihara Collection, color Puka Iridescent, eHex mosaic. The elongated hexagon mosaic is in the color Puka with an Iridescent finish. Below, the Puka color is shown in both finishes and in five mosaic styles. Or visit the Naturals Product Page of our website here.

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FCICA 2023 convention delivers something for all

Floor Covering News

A total of 156 people registered to attend the event and 39 member companies exhibited during the product showcase. A key one was the group’s signature CIM training and certification program, which has grown exponentially. In addition, the event included several educational sessions as well as two keynote presentations.

Atlanta 98