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Sika hosts installation training event

Floor Covering News

—Sika, a global supplier of specialty industrial chemicals, welcomed 23 installers from all over the state to its facility here for a two-day event focused on training and testing, held November 16 and 17. The day before, Sika conducted thorough grout installation training using its comprehensive SikaTile line of grout solutions. “We

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Sika, Merkrete conduct training at CTEF

Floor Covering News

Technical sales teams from Sika and Merkrete were on hand at at the Ceramic Tile Education Foundation’s (CTEF) headquarters recently to conduct tile-setting training. The post Sika, Merkrete conduct training at CTEF appeared first on Floor Covering News. Pendleton, S.C.—Technical

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Industry associations ramp up training efforts

Floor Covering News

Organizations across the industry are updating their training and educational programs to aid installers, sales representatives and other flooring professionals in perfecting their craft. Following is an overview of some of the installation training programs and initiatives that are available.

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Industry promotes online training initiatives

Floor Covering News

It’s no secret that retail training is critical to maintaining a competitive advantage in flooring. That certainly holds true during heady economic times but especially now when face-to-face training opportunities may be difficult to execute. Alliance Flooring, Inc. An educated sales professional can be the No.

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5 tips to overcoming sales objections

Floor Covering News

If you’ve worked in sales, you’ve probably heard all the typical objections: “It’s too expensive.” “I I saw the same product cheaper at the store down the street—can you match it?” Even responses like: “I’m just looking” or “Let me think about it” serve as a warning sign that you’re probably going to lose the sale.

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NTCA taps new executive consultant

Floor Covering News

With a distinguished career in the tile industry, Kephart brings a wealth of experience and expertise to his new role, which will focus on advancing training, education and advocacy for the U.S. Tile Collaborative and local factories to promote training, education and advocacy initiatives. tile industry. ceramic tile industry.”

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Midwest, Welspun Flooring partner to support FCEF

Floor Covering News

Dalton—Midwest, a wholesale building products distributor covering Utah, Colorado, Idaho, Wyoming, Montana and Nevada, is adding a new line of flooring from Welspun Flooring to its expansive offering. The FCEF currently offers scholarships to make getting training affordable.