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Power of brands: Transparency on the rise

Floor Covering News

T oday, consumers want to know where a brand’s products are coming from and how they’re produced; they’re interested in sustainable business practices. Armstrong Flooring is boldly walking into the future with a revitalized brand, an optimized collection of flooring products and adaptive solutions for its customers.

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Resilient: New looks, textures aim to inspire dealers to sell more

Floor Covering News

February 2/10, 2020: Volume 35, Issue 16. Ed Sanchez, vice president product management, Mohawk, shows off the launch of Karastan’s new LuxeCraft rigid flooring. The goal, industry executives say, is to launch high-quality products that will give dealers and distributors something unique to sell. By Lindsay Gonzalez.

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Installation: With glues, performance is paramount

Floor Covering News

Like most sundry products, adhesives can be considered the backbone of any flooring installation. As such, the performance of those adhesives is key. Adhesives provide a range of performance attributes dependent on need, and these value-added features remain the drivers of innovation in the category. By Megan Salzano.