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Waterproof flooring brands make a big splash in 2023

Floor Covering News

Consumers don’t have to look too hard to find waterproof flooring. From ubiquitous store signage to catchy ads on TV, social media and other outlets, the abundance of waterproof floors is palpable. The product boasts a natural wood fiber floor that combines the durability of laminate with the stability of LVP.

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STATS: SPC segment continues to lead the charge

Floor Covering News

By Megan Salzano While 2020 was anything but ordinary, there was one thing the flooring industry could count on: the continued popularity of the resilient category. It will come as no surprise that resilient—led mostly by the rigid core/SPC sub-segments —once again registered gains while many other flooring categories in 2020 did not.

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Obstacles fail to derail wood’s surge

Floor Covering News

By Reginald Tucker Like many other aspirational home improvement categories that benefitted from consumers spending much more time at home in 2020, the North American hardwood flooring sector also reaped the rewards. 4-inch solid hardwood flooring growing with wirebrushed lighter tones garnering the most interest.