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Natural stone 101: Understanding the basics

Floor Covering News

Not only does it require more knowledge on the part of the retail sales associate, but it also means successfully sharing that information with the consumer in a way that doesn’t turn them away from the category. Also, it has numerous visualization tools that can help retailers close the sale.

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Tile, Twitter and Facebook: Open for Business

CTDA's Tiledealer Blog

They offer a direct way to boost your company’s image and sales among customers and provide an easy way for customers to express their needs, insights, and opinions about what you offer. But on the other hand, if you tweet marketing and sales messages too often, you risk annoying – and then losing – your followers.

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Ceramic: State of the Industry 2022

Floor Covering News

In 2021, ceramic finally saw some relief as the category registered gains for the first time in two years. ceramic tile consumption was down 2% by volume throughout the second quarter of 2022 versus the same time last year. ceramic tile consumption at 2.11 billion square feet, up 0.7% compared to the same time last year.

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The Industry Disrupters of 2020

Floor Covering News

RevoTile is genuine porcelain tile offered in 26 marble, wood, stone and concrete looks. For years, FloorForce had been studying consumer data, talking to retailers, conducting consumer surveys and running beta tests to monitor the behavior of consumers—both during and after her floor-buying journey. Mannington/Phenix.

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Builder—State of the industry: Construction activity, hard surfaces will fuel demand in 2020

Floor Covering News

“Looking ahead, we’re optimistic and anticipate low single-digit growth in 2020, with most of the major players that work with our teams anticipating solid growth,” said Larry Brookshire, Mohawk’s vice president builder and multifamily sales operations. New home sales dropped in three of four U.S.