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LVT, WPC, SPC—which is right for your customer?

Floor Covering News

When helping a consumer find her ideal floor, experts say retail sales associates need to consider several factors, including the consumer’s lifestyle and the room in which the flooring is being installed. Today’s consumers are gravitating toward the longer, wider look. Pictured is Cali Vinyl Longboards in North Shore oak.

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Surfaces unveils celebrity showhome tours

Floor Covering News

Home tour tickets are on sale now. CMF provides bespoke wallpaper murals that are said to install seamlessly with its easy-to-use magnetic technology, and feature custom artwork from painter Charlotte Terrell and photographer Tess Hunt. Luxury shuttles will tour attendees through the Malibu Hills on the multi-stop experience.

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LVT, WPC, SPC—which is right for your customer?

Floor Covering News

When helping a consumer find her ideal floor, experts say retail sales associates need to consider several factors, including the consumer’s lifestyle and the room in which the flooring is being installed. This gets way too complicated, and as sales professionals we can get too far out in the weeds. McMurtry is not alone.