Mohawk is bringing the rhino back in a big way
Floor Covering News
APRIL 17, 2023
The response to the new campaign, directly tied to the launch of the new SmartStrand Color Wall, has been fantastic, according to Kelli Widdifield, senior vice president of marketing. The fundamental element that made it compelling was an over-the-top depiction of how much our SmartStrand product can take and still perform.”
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