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Don’t judge a book by its cover in sales

Floor Covering News

This colorful little anecdote illustrates a valuable lesson in modern retailing: Every person who enters the retail showroom is a potential client. But it can be easy to write someone off based on an initial judgement and not give the full effort on a sales pitch. home once he was done “browsing.” Experts warn against this approach. “We

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The A+ flooring products of 2023

Floor Covering News

In this case, the upper-echelon offerings must clear a high hurdle—quality construction, style and design, looks and inventory availability, to name a few. We have found that the price point, construction and colors fit a wide range of style and consumer preference.” — Arthur Paylor Mill Creek Carpet & Tile Company Tulsa, Okla.

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Selling made simple from dealers who know

Floor Covering News

Some focus on color and design, while others default to good/better/best comparisons. said when it comes to selling, it’s better to learn what the customer is looking for prior to launching into a sales pitch. Emphasize style and design attributes. Our team always focuses on style and design first,” he explained. “I

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Forbo proves linoleum’s staying power

Floor Covering News

Forbo’s Marmoleum features a wide range of color, design and size options to create multiple looks. When it comes to visuals, Marmoleum features a wide range of color and design options to create multiple looks suitable for all rooms in the home. residential national sales manager, Forbo.

Iowa 98
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Alliance Flooring holds Connect ’21 event

Floor Covering News

Ryan Dunn, EVP of sales, said it would take some time between the beginning of August and the end of October. The Langan Group, Davenport, Iowa (Eric Langan). Gold winners: SP Floors & Design, McMurray, Pa. CarpetsPlus Color Tile, Bloomington, Ind. CarpetsPlus Color Tile Gainesville, Gainesville, Fla.

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Must-have rigid core brands for 2021

Floor Covering News

For the resilient category—the fastest growing in the industry—new innovations as well as tried-and-true staples are key for retailers looking to capitalize on the unexpected boost in sales that capped off 2020 and is poised to continue in 2021. No hassle once you make the sale, which during COVID-19 is a hard thing to find.

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Carpet: Dealers pick their star performers

Floor Covering News

These days, retailers are basking in the glow of carpet’s resurgence, with the residential sector growing double digits for the first time in recent memory, as higher-end goods, stylish patterns and vibrant colors resonate with homeowners. Doug Bertrand, Carpetland USA, Davenport, Iowa. Available in 18 colors. C ONFETTI III.

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