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LVT, WPC, SPC—which is right for your customer?

Floor Covering News

As the resilient category continues to expand into various subsegments—LVT, WPC and SPC—flooring dealers have had to stay abreast of where each product, once installed, will truly thrive. For instance, areas with direct sunlight could benefit from an SPC product. Consider the surroundings. Listen for Main Street opportunities.

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LVT, WPC, SPC—which is right for your customer?

Floor Covering News

As the resilient category continues to expand into various subsegments, flooring dealers have had to stay abreast of where each product—once installed—will truly thrive. LVT, WPC and SPC—arguably the three most popular resilient products today—all have different nuances that make one better than the other for different projects.

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Exclusive: For Cali, success is about branding, product, service

Floor Covering News

Others might say it’s the value those products provide. It wasn’t that long ago that Cali was a young bamboo startup serving a specialty niche in the flooring industry. For starters, with its laser-sharp focus on product differentiation, target marketing and conscientious customer service. Overall, very good show.

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People Making A Difference 2021

Floor Covering News

The list includes familiar names to the flooring industry—executives and CEOs—as well as those flying under the radar and even some with no connection to flooring. Two individuals who have played a key role in the flooring industry are Barbara Stroup and Lori Kisner, managing partners of Market Maker Events (MME).

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People Making A Difference 2021

Floor Covering News

The list includes familiar names to the flooring industry—executives and CEOs—as well as those flying under the radar and even some with no connection to flooring. Two individuals who have played a key role in the flooring industry are Barbara Stroup and Lori Kisner, managing partners of Market Maker Events (MME).