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LVT, WPC, SPC—which is right for your customer?

Floor Covering News

When helping a consumer find her ideal floor, experts say retail sales associates need to consider several factors, including the consumer’s lifestyle and the room in which the flooring is being installed. Today’s consumers are gravitating toward the longer, wider look. Pictured is Cali Vinyl Longboards in North Shore oak.

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LVT, WPC, SPC—which is right for your customer?

Floor Covering News

When helping a consumer find her ideal floor, experts say retail sales associates need to consider several factors, including the consumer’s lifestyle and the room in which the flooring is being installed. This gets way too complicated, and as sales professionals we can get too far out in the weeds. McMurtry is not alone.

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Exclusive: For Cali, success is about branding, product, service

Floor Covering News

Fast forward to today, the company has grown into a multi-product, $200 million-plus powerhouse under the auspices of Doug Jackson, CEO, and a talented and expanding sales, marketing and operational team with aspirations of doubling the business in the near future. Most of our competitors are styled and designed in north Georgia.

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People Making A Difference 2021

Floor Covering News

Jay has been with Mannington for 29 years, all of them in sales. Factory workers in the flooring industry are accustomed to working under tough conditions—from the heat and humidity of a Georgia summer to the tedious work required during an eight-hour shift. sales office in Portland, Ore. Jay was born with it.”.

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People Making A Difference 2021

Floor Covering News

Jay has been with Mannington for 29 years, all of them in sales. Factory workers in the flooring industry are accustomed to working under tough conditions—from the heat and humidity of a Georgia summer to the tedious work required during an eight-hour shift. sales office in Portland, Ore. Jay was born with it.”.