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Don’t judge a book by its cover in sales

Floor Covering News

We market to the better products, and that’s what people come in for.” which is about 100 miles north of Sacramento, muddy boots and overalls are the norm. At West River Carpets, the best jobs are those where the client is designing their second home. I just don’t want to deal with it.

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2022 Starnet Design Awards winners announced

Floor Covering News

—Starnet Commercial Flooring, the world’s largest network of full-service commercial flooring contractors, revealed the winners of its 2022 Design Awards Competition during a special ceremony here recently. Salazar, RID, IIDA, ASID, director of interior design at Condray Design Group. Project partners: Designer.

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The Art of Quality Tile Installations

CUSTOM Insights Blog

CUSTOM recently spoke with Roger Leasure, president of Northern California Tile & Stone (NCTS) in Sacramento, Calif. and incorporate soft movement joints into the design accordingly. We are proactive about engaging our CUSTOM reps for everything from job inspections to product knowledge (PK) sessions.

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Roger Leasure Installs with Integrity

CUSTOM Insights Blog

CUSTOM recently spoke with Roger Leasure, president of Northern California Tile & Stone (NCTS) in Sacramento, Calif. and incorporate soft movement joints into the design accordingly. We are proactive about engaging our CUSTOM reps for everything from job inspections to product knowledge (PK) sessions.

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Examining the exodus: Impacts of urban migration

Floor Covering News

Lauren Voit, president, said managing the store’s new leads is like drinking from a fire hose—they can barely keep up as more consumers continue to purchase “higher-quality products and even luxury lines.”. All in all, he said these customers tend to look for more sophisticated, higher-end products. Birmingham, Ala.-based

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