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Latest wood floors run the wide/long gamut

Floor Covering News

Suppliers are investing in new technologies to make wood floors more durable and, yes, water resistant, to compete with the likes of SPC. Pictured is Dogwood from AHF Products. It’s all about demonstrating why hardwood is still the most aspirational flooring product on the market.

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Executive forecast 2024: Hardwood banking on late turnaround

Floor Covering News

Heading into 2023, suppliers were concerned that the hardwood flooring segment would continue to face intense pressure from competing categories such as resilient and laminate—products that increasingly mimic the visual characteristics of real wood but excel in areas such as waterproof performance and dent/scratch resistance.