Ceramic: In-store elements help secure the sale
Floor Covering News
SEPTEMBER 3, 2020
One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. Having mini vignettes, room scene photography and grouted boards helps them envision the tile in their home. Don’t underestimate the power of paint,” she said.
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