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Laticrete offers preview for Coverings 2021

Floor Covering News

Laticrete will exhibit its latest product solutions and innovations at Coverings 2021, including the soon-to-be-released Hydro Barrier Plus and Hydro Ban XP waterproofing and crack isolation membranes. Following are the products Laticrete will showcase at Coverings 2021. Products to be showcased. Bethany, Conn.—Laticrete

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Power of brands: Transparency on the rise

Floor Covering News

T oday, consumers want to know where a brand’s products are coming from and how they’re produced; they’re interested in sustainable business practices. Armstrong Flooring is boldly walking into the future with a revitalized brand, an optimized collection of flooring products and adaptive solutions for its customers.

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Premium underlayments: A path to add-on profits

Floor Covering News

There are specifications that are standard, but they’re very hard for a consumer to understand. Recommending a premium underlayment adds to the retailer’s bottom line while also providing the customer a product that will truly add comfort and enjoyment to her new floor.”. It is important to choose your underlayment wisely.”.

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Adhesives: New formulations give installers an edge

Floor Covering News

That’s what adhesives suppliers are touting as they showcase new formulations designed to go the extra mile to improve flooring installations. Today’s adhesives offer multiple solutions beyond their core purpose including sound absorption, moisture prevention and mildew resistance. It’s a heavy bells-and-whistles product.”

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35th Anniversary: 35 people under 40

Floor Covering News

Millennials are making a name for themselves in the flooring game, taking the lead on everything from marketing to retail ownership to product design. Some of the roles include accounting, logistics, product development, marketing, HR, sales and operations. CEO, Johnson Hardwood. He was promoted to CEO in February 2020. Meredith Hafer.

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